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Digital Marketing

BRAND DESIGN

A practical, project-based course on brand design: research, brief, naming, logo, colour, typography, packaging, style guide and launch, with case studies and a capstone project.

18 lessons Beginner English 5h total Lifetime access
Offered by Ernest Kampira  ·  Last updated November 2026

What You'll Learn

  • Explain what brand design is and how it differs from branding, identity and a logo
  • Research a business, its customers and its competitors, and turn findings into a clear design brief
  • Name a brand and design a versatile logo suite using free tools
  • Build an accessible colour palette and a practical typography system
  • Design labels, packaging, stationery, signage and social media templates that look like one brand
  • Create a brand style guide, launch a new identity, and protect it with contracts and registration

Requirements

  • Smartphone or computer with internet access
  • No prior design experience required; a free account on Canva, Figma or Inkscape is helpful

About This Course

This practical course teaches you how to design a complete brand identity from first research to final launch. You will learn how to interview a business and its customers, turn findings into a positioning statement and design brief, choose a strong name, and design a versatile logo with free tools. You will then build an accessible colour palette and typography system, design labels, packaging, stationery, signage and social media templates, and document everything in a usable brand style guide.

Every lesson includes real-world and illustrative case studies (including Gap, Airbnb, Tropicana, Mastercard and Mailchimp, alongside Malawian small business examples) and a hands-on exercise. The course ends with a capstone project in which you build a complete brand, and an end-of-course quiz.

Course Curriculum

8 sections · 18 lessons
Section 1: Foundations of Brand Design (3 lessons · 46 min )
Section 2: Name and Logo Design (3 lessons · 46 min )
Section 3: Colour and Typography (2 lessons · 32 min )
Section 4: Visual Language, Layout and Packaging (2 lessons · 31 min )
Section 5: The Brand Identity System and Style Guide (2 lessons · 30 min )
Section 6: Applying the Brand in Print and Digital (2 lessons · 32 min )
Section 7: Rebranding, Launching and Protecting the Brand (3 lessons · 52 min )
End of Course Exam (1 lesson · 15 min )

About the Instructor

E

Ernest Kampira

Course Instructor · Morewide Academy

8 courses 28 students Malawi
Free

Lifetime access on enrollment

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Free to enroll · No credit card needed

This course includes:
  • On-demand video lessons
  • Downloadable templates & resources
  • Lifetime access
  • Access on mobile & desktop
  • Certificate of completion
  • Community access