Name: DIGITAL MARKETING IN MALAWI
Availability: InStock

What You'll Learn

Understand digital marketing in a Malawian context
Set up WhatsApp Business and Facebook for a small business
Create content that resonates with Malawian audiences

Run low-budget Facebook and Instagram ads safely
Track results using free, simple tools

Requirements

Smartphone or computer with internet access
An existing or planned small business

About This Course

This course teaches practical, affordable digital marketing built around how Malawians actually use the internet: mostly WhatsApp and Facebook, on mobile data, with real budget constraints. Rather than importing generic global digital marketing theory, each section adapts core concepts to local realities, from setting up a WhatsApp Business catalogue to running a first low-budget Facebook ad, all illustrated with realistic Malawian examples.

Course Curriculum

5 sections · 15 lessons

Section 1: Foundations of Digital Marketing in Malawi (3 lessons · 45 min )

Section 2: Building a Digital Presence for Malawian Businesses (3 lessons · 45 min )

Section 3: Social Media and Mobile Marketing in Malawi (3 lessons · 45 min )

Section 4: Content, SEO and Advertising on a Malawian Budget (3 lessons · 45 min )

Section 5: Measuring Results and Sustaining Digital Marketing (3 lessons · 45 min )

About the Instructor

caleb kalagho

Course Instructor · Morewide Academy

4 courses 16 students

Free

Lifetime access on enrollment

Free to enroll · No credit card needed

This course includes:

On-demand video lessons
Downloadable templates & resources
Lifetime access
Access on mobile & desktop
Certificate of completion
Community access